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"David has been instrumental in getting us started with our own business. He is an outstanding mentor, always providing straight-up practical advice exhibiting his knowledge and expertise. Knowing that we can always count on him to provide us with his insights gave us the confidence to get over the starting line. He is definitely a value to any organization."
Super Bowl XLI just ended and we were blessed with a slew of funny, entertaining, and creative marketing and advertising by some of the world’s largest (and deepest pocketed) brands. As an inspired member of Read more…
I watched a segment on hybrid and remote work maturing in 2022 by The Economist triggered some interesting questions that many of us haven’t had much thought of. The impact of remote and hybrid work Read more…
Have you ever felt like a part of your brain is shorting out and burning? Or do Fridays, Saturdays, and Sundays feel like days to worry about the upcoming Monday more than respute for the Read more…
Here’s what I think of the whole Metaverse thing, and no, nobody asked, but hey. In October 2021, Mark Zuckerberg announced that Facebook will now be known as Meta, much to the dismay of smaller Read more…
We’ve reached the end of our 3-part, first-party data and lead generation series of articles. If you missed the first two, read them here and here. Now that you’ve identified your 1PD initiative and picked Read more…
In our opening article about first-party data, we’ve shared why collecting first-party data is important, particularly for small businesses, and also covered some easy-to-implement ideas for your team to try. Before you can USE your Read more…
First-party data is all the data that is generated and collected directly by a company’s own properties and audience. Companies are able to use this data to improve their products and services, understand customers’ needs, Read more…
Shopping Used to Be an Event As consumers, we’re always conditioned to consume through a number of signals from companies. After all, without consumerism, much of our economy won’t exist and most of us probably Read more…
You were enjoying a casual, relaxing stroll in the park on a lovely Saturday morning, It was an absolutely perfect day. The sun shone brightly, the birds were chirping and the air was crisp. You Read more…