We’ve reached the end of our 3-part, first-party data and lead generation series of articles. If you missed the first two, read them here and here. Now that you’ve identified your 1PD initiative and picked a tool to streamline the process, let’s cover the most common mistakes that EVERY SINGLE marketer has committed and how to avoid, and ideas on how to fix them.
This is a huge article, so grab some coffee and let’s dive right in.(more…)