You don’t need a website.
You need a new way to matter to someone.
For decades, your business thrived by serving other businesses. Contracts, relationships, bulk orders. It is predictable, reliable, known. But DTC (Direct to Consumer)? It’s a different kind of promise. One that whispers, “I see you” to a stranger scrolling at midnight.
This isn’t a pivot. It’s a leap of faith.
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Ecommerce in Southeast Asia is booming, with marketplaces like Shopee, Lazada, and Amazon leading the charge. But beyond flashy AI-generated images or chatbots, I’ve noticed that Generative AI’s subtle but rapid insertion in ecommerce operations on the major marketplaces here in Southeast Asia to get efficient, profitable, and customer-friendly through automation.
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For seasoned professionals like us in their 40s and 50s, navigating today’s competitive job market can feel like stepping into a new technological frontier. The good news? Modern AI tools like Google NotebookLM and Perplexity are not just for the tech-savvy; they are powerful allies that can significantly enhance your interview preparation, giving you a distinct edge. I’ll will walk you through a strategic approach to leverage these tools for a more efficient, comprehensive, and ultimately, successful interview journey.
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You’ve been assigned the exciting task of expanding into China’s massive eCommerce market, congratulations! Soon after, you realize China presents unique challenges and opportunities compared to Western markets dominated by Amazon. The distinct characteristics of China’s eCommerce landscape and unique consumer demands require strategies to navigate this dynamic market successfully. Read more…
As AI technology continues to evolve, it brings about three significant changes that will reshape search results on eCommerce marketplaces and, consequently, force CPG brands to rethink future digital shelf content strategies. Artificial Intelligence (AI) has undeniably revolutionized the way we interact with technology, and its impact on eCommerce search Read more…
The COVID-19 pandemic has undoubtedly accelerated the growth of eCommerce, and retailers like Walmart, Amazon, and Tesco have been the primary beneficiaries of this trend. To maintain their competitive edge, these retailers are demanding higher investments in retail media from brands, which has a direct impact on eCommerce profit margins.
(more…)In today’s digital age, technology has become an integral part of every business. It has revolutionized the way companies operate, interact with customers, and manage their operations. Many businesses have embraced technology with open arms, adopting various tech solutions to improve efficiency, productivity, and profitability.
However, while technology is undoubtedly important, it should not be the primary focus of a business.
(more…)eCommerce search and traditional Google SEO search are different in several ways when it comes to keyword selection, customer intent, and algorithms.
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Super Bowl XLI just ended and we were blessed with a slew of funny, entertaining, and creative marketing and advertising by some of the world’s largest (and deepest pocketed) brands.
As an inspired member of your company’s marketing and advertising team, the gears in your head are spinning for ideas on how you can execute something memorable for your next campaign.
You and your team work day and night thinking of a campaign, spoke to your agency on execution strategies, getting your budget approved after a rosy projection on how great the campaign will be, and a week after you launch, you got some PR firm mentioning your campaign, some colleagues posting it on LinkedIn, but ultimately, no one outside your company cared.
What happened?
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I watched a segment on hybrid and remote work maturing in 2022 by The Economist triggered some interesting questions that many of us haven’t had much thought of.
The impact of remote and hybrid work shifted how we approached work over the past 20 months in massively positive ways but also raised some concerns that we may be moving in the wrong direction without seeing the warning signs.
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