Articles

Gen AI eCommerce Content Sucks

Most Gen AI eCommerce Content Sucks (and Brands are Paying For It)

Remember that cringe-worthy ad where a “diverse” group of models all had six fingers, or the product shot featuring a bizarrely distorted hand clutching an otherwise beautiful watch? Or perhaps you’ve scrolled past an eCommerce DTC site where every single product description felt like it was churned out by a robot on a caffeine overdose, full of repetitive phrases and generic platitudes.

You’d think these are just minor hiccups; but they’re glaring examples of generative AI gone wrong, particularly for direct-to-consumer (DTC) brands aiming for authenticity and connection. In the wild west of AI integration, many brands are jumping on the bandwagon without truly understanding the reins. This isn’t about AI being inherently “bad”; it’s about using it badly. No brands, big or small, are immune to this, especially in the current hype cycle.

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By David Tong, ago

BJJ Leg Locks: From Beginner to Advanced Leg Lock Program Primer

Leg Lock Course: From Beginner to Advanced Leg Lock Course From Beginner to Advanced: Master the Modern Leg Lock Game 1. Straight Ankle Lock Key Mechanics: Hyperextension of ankle joint Forearm across Achilles tendon Hip drive for power generation Knee control prevents escape Force Vectors: Red: Hyperextension force on ankle Blue: Counter-force from hip drive 2. Heel Hook Key Mechanics: Rotational force on knee joint Heel control with C-grip or S-grip Knee stabilization crucial Hip and torso engagement Force Vectors: Red: Rotational force on heel Blue: Knee stabilization 3. Toe Hold Key Mechanics: Figure-four grip on foot Rotational force on ankle Body positioning for leverage Leg stabilization prevents escape Force Vectors: Red: Rotational force on foot Blue: Leg stabilization 4. Kneebar Key Mechanics: Hyperextension of knee joint Hip drive into knee Ankle control prevents bending Straight line of force Force Vectors: Red: Hyperextension force on knee Blue: Pull on ankle Read more

By David Tong, ago
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AI-Washing – AI Hype vs. Reality: What It Means for You

The AI gold rush is in full swing. Every corporate earnings call, tech conference, and LinkedIn post touts artificial intelligence as the inevitable future. McKinsey predicts generative AI could add $2.6–4.4 trillion annually to the global economy, while headlines declare AI will reshape jobs, industries, and human productivity. Yet beneath the glossy promises lies a stark disconnect: most organizations, outside a handful of tech giants, are struggling to implement AI meaningfully. For career professionals caught between fear and FOMO, understanding this gap is critical.

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By David Tong, ago

The DTC Shift Isn’t About Tech, It’s About Trust

You don’t need a website.

You need a new way to matter to someone.

For decades, your business thrived by serving other businesses. Contracts, relationships, bulk orders. It is predictable, reliable, known. But DTC (Direct to Consumer)? It’s a different kind of promise. One that whispers, “I see you” to a stranger scrolling at midnight.

This isn’t a pivot. It’s a leap of faith.

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By David Tong, ago

Generative AI Powering Ecommerce Growth in Southeast Asia’s Marketplaces

Ecommerce in Southeast Asia is booming, with marketplaces like Shopee, Lazada, and Amazon leading the charge. But beyond flashy AI-generated images or chatbots, I’ve noticed that Generative AI’s subtle but rapid insertion in ecommerce operations on the major marketplaces here in Southeast Asia to get efficient, profitable, and customer-friendly through automation.

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By David Tong, ago

Unlocking Your Next Opportunity: How to Use AI Tools Like Google NotebookLM and Perplexity to Nail Your Job Interview

For seasoned professionals like us in their 40s and 50s, navigating today’s competitive job market can feel like stepping into a new technological frontier. The good news? Modern AI tools like Google NotebookLM and Perplexity are not just for the tech-savvy; they are powerful allies that can significantly enhance your interview preparation, giving you a distinct edge. I’ll will walk you through a strategic approach to leverage these tools for a more efficient, comprehensive, and ultimately, successful interview journey.

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By David Tong, ago

Entering the China eCommerce Market – A Guide for the Uninitiated

You’ve been assigned the exciting task of expanding into China’s massive eCommerce market, congratulations! Soon after, you realize China presents unique challenges and opportunities compared to Western markets dominated by Amazon. The distinct characteristics of China’s eCommerce landscape and unique consumer demands require strategies to navigate this dynamic market successfully. I. Overview of China’s eCommerce Market China’s eCommerce market is a force to be reckoned with, driven by the dominance of platforms like Taobao, Tmall, JD.com, and Pinduoduo. With a massive consumer base, this market offers unparalleled potential for businesses. Additionally, mobile commerce (m-commerce) and the integration of social media into the eCommerce experience are defining features of China’s market. II. Unique Characteristics of China’s eCommerce Market III. Regulatory and Legal Challenges IV. Localization and Cultural Considerations V. Supply Chain and Logistics VI. Marketing and Promotion Strategies VII. Risk Management and Intellectual Property Protection Success Examples of Companies in China’s Read more

By David Tong, ago

Opinion: AI’s Influence on eCommerce Search Results and How CPG Brands Content Strategy Needs to Adapt

As AI technology continues to evolve, it brings about three significant changes that will reshape search results on eCommerce marketplaces and, consequently, force CPG brands to rethink future digital shelf content strategies. Artificial Intelligence (AI) has undeniably revolutionized the way we interact with technology, and its impact on eCommerce search results is no exception, particularly on marketplaces. Artificial Intelligence (AI) has undeniably revolutionized the way we interact with technology, and its impact on eCommerce search results is no exception. As AI technology continues to evolve, it brings about three significant changes that will reshape search results on eCommerce marketplaces and, consequently, force CPG brands to rethink digital shelf content strategy. AI technology is transforming eCommerce search results in profound ways. The rise of personalization, voice search, and visual search capabilities necessitate brands to rethink their content strategy on the digital shelf. These changes to optimize CPG brands’ content to align Read more

By David Tong, ago

Don’t Let the Cart Pull the Horse. Tech Enables Business Strategy – Not the Other Way Around

In today’s digital age, technology has become an integral part of every business. It has revolutionized the way companies operate, interact with customers, and manage their operations. Many businesses have embraced technology with open arms, adopting various tech solutions to improve efficiency, productivity, and profitability.

However, while technology is undoubtedly important, it should not be the primary focus of a business.

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By David Tong, ago