AI Related

How Big Tech’s AI “Neutrality” Enables Ethical Disasters: 3 Cautionary Tales for Business Leaders

AI is often marketed as an impartial, efficiency-boosting tool, but the reality is messier. As highlighted in videos like “How AI Decisions Go Rogue”, “The Hidden Biases in AI”, and “When Automation Goes Wrong”, AI systems don’t operate in a moral vacuum. They mirror and amplify the data, incentives, and oversight gaps built into them.

For business leaders, this isn’t just a technical issue, it’s a strategic, legal, and reputational risk. When deployed without guardrails, AI can silently automate discrimination, escalate PR crises, or even violate regulations without malicious intent.

Below, we dissect three high-profile cases where household-name companies enabled ethically dubious AI outcomes, unintentionally. Each reveals a critical flaw in how corporations approach AI governance, with actionable lessons for leaders who don’t code but do control budgets and policies.

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By David Tong, ago
Gen AI eCommerce Content Sucks

Most Gen AI eCommerce Content Sucks (and Brands are Paying For It)

Remember that cringe-worthy ad where a “diverse” group of models all had six fingers, or the product shot featuring a bizarrely distorted hand clutching an otherwise beautiful watch? Or perhaps you’ve scrolled past an eCommerce DTC site where every single product description felt like it was churned out by a robot on a caffeine overdose, full of repetitive phrases and generic platitudes.

You’d think these are just minor hiccups; but they’re glaring examples of generative AI gone wrong, particularly for direct-to-consumer (DTC) brands aiming for authenticity and connection. In the wild west of AI integration, many brands are jumping on the bandwagon without truly understanding the reins. This isn’t about AI being inherently “bad”; it’s about using it badly. No brands, big or small, are immune to this, especially in the current hype cycle.

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By David Tong, ago

Generative AI Powering Ecommerce Growth in Southeast Asia’s Marketplaces

Ecommerce in Southeast Asia is booming, with marketplaces like Shopee, Lazada, and Amazon leading the charge. But beyond flashy AI-generated images or chatbots, I’ve noticed that Generative AI’s subtle but rapid insertion in ecommerce operations on the major marketplaces here in Southeast Asia to get efficient, profitable, and customer-friendly through automation.

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By David Tong, ago