Business
Ego Is Killing Your Marketing Efforts
Super Bowl XLI just ended and we were blessed with a slew of funny, entertaining, and creative marketing and advertising by some of the world’s largest (and deepest pocketed) brands.
As an inspired member of your company’s marketing and advertising team, the gears in your head are spinning for ideas on how you can execute something memorable for your next campaign.
You and your team work day and night thinking of a campaign, spoke to your agency on execution strategies, getting your budget approved after a rosy projection on how great the campaign will be, and a week after you launch, you got some PR firm mentioning your campaign, some colleagues posting it on LinkedIn, but ultimately, no one outside your company cared.
What happened?
(more…)