Business
Facing Grocery eCommerce Margin Pressures from Retail Media Spend
The COVID-19 pandemic has undoubtedly accelerated the growth of eCommerce, and retailers like Walmart, Amazon, and Tesco have been the primary beneficiaries of this trend. To maintain their competitive edge, these retailers are demanding higher investments in retail media from brands, which has a direct impact on eCommerce profit margins.
(more…)