You’ve been assigned the exciting task of expanding into China’s massive eCommerce market, congratulations! Soon after, you realize China presents unique challenges and opportunities compared to Western markets dominated by Amazon. The distinct characteristics of China’s eCommerce landscape and unique consumer demands require strategies to navigate this dynamic market successfully. Read more…
Opinion: AI’s Influence on eCommerce Search Results and How CPG Brands Content Strategy Needs to Adapt
As AI technology continues to evolve, it brings about three significant changes that will reshape search results on eCommerce marketplaces and, consequently, force CPG brands to rethink future digital shelf content strategies. Artificial Intelligence (AI) has undeniably revolutionized the way we interact with technology, and its impact on eCommerce search Read more…
The COVID-19 pandemic has undoubtedly accelerated the growth of eCommerce, and retailers like Walmart, Amazon, and Tesco have been the primary beneficiaries of this trend. To maintain their competitive edge, these retailers are demanding higher investments in retail media from brands, which has a direct impact on eCommerce profit margins.(more…)
Shopping Used to Be an Event
As consumers, we’re always conditioned to consume through a number of signals from companies. After all, without consumerism, much of our economy won’t exist and most of us probably won’t have a job.
Back in the olden days, consumerism tends to focus on thematic periods that justify spending.
This could be the classic holiday season, birthdays, graduation, weddings, and similar peaks spread throughout the entire year. This event-based relationship with shopping tends to make us think more carefully about what we buy, especially during cash/cheque-dependent days.
However, today’s shopping malls and commercial areas blanket every corner in most metropolises, and the prevalence of credit-based shopping made impulse purchases easier than ever. Efficiencies in production and globalization also contributed to most non-essential goods being more accessible to purchase than ever.(more…)