Getting Started First-Party Data for Small Businesses. 5 Strategies You Can Implement TODAY!

First-party data is all the data that is generated and collected directly by a company’s own properties and audience. Companies are able to use this data to improve their products and services, understand customers’ needs, and generally provide a better customer experience.

First-party data is immensely valuable for your business as you have ownership of that data. The data you’ve collected can be used for better customer service, increased understanding of your customers, more precise messaging for your marketing and advertising, and knowing for a fact that a 3rd party such as Facebook, Google, or Amazon can’t just change their algorithms and take away customer data from your business.

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The Unsinkable Ship: Navigating the Storm of an Unplanned Retirement

There is a quiet, tectonic shift happening in the world of work, a tremor just beneath the surface that many of us in our fifties are beginning to feel. It isn’t a sudden earthquake, but a slow, grinding pressure.

The ground we’ve stood on for thirty years, the reliable bedrock of experience, loyalty, and deep institutional knowledge is becoming unstable. We are being unceremoniously ushered towards an exit we did not choose, caught in a perfect storm of ageism, automation, and the relentless, short-term logic of the spreadsheet.

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How My Rescue Cat Taught Me About Stoicism and Stress Survival

In the relentless, humid hum of Singapore, a city-state that rewards frantic motion and punishes pause, I had become a master of the urgent.

At nearly fifty, my life was a carefully constructed edifice of full Google calendars and anxieties. I navigated the currents of a high-stakes career with the weary expertise of a long-distance swimmer, convinced the only way forward was to never stop kicking.

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How Big Tech’s AI “Neutrality” Enables Ethical Disasters: 3 Cautionary Tales for Business Leaders

AI is often marketed as an impartial, efficiency-boosting tool, but the reality is messier. As highlighted in videos like “How AI Decisions Go Rogue”“The Hidden Biases in AI”, and “When Automation Goes Wrong”, AI systems don’t operate in a moral vacuum. They mirror and amplify the data, incentives, and oversight gaps built into them.

For business leaders, this isn’t just a technical issue, it’s a strategic, legal, and reputational risk. When deployed without guardrails, AI can silently automate discrimination, escalate PR crises, or even violate regulations without malicious intent.

Below, we dissect three high-profile cases where household-name companies enabled ethically dubious AI outcomes, unintentionally. Each reveals a critical flaw in how corporations approach AI governance, with actionable lessons for leaders who don’t code but do control budgets and policies.

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The Mat After 40: When Your Body Keeps Score (But Forgets the Rules)

You know that moment when you’re warming up and your body starts listing its grievances like a disgruntled employee? Left knee: “We need to talk about these torreando passes.” Lower back: “I didn’t sign up for this berimbolo nonsense.” Meanwhile, your brain’s back there filing a formal complaint about the new guard retention system it’s supposed to implement.

Here’s what they don’t tell you about jiu-jitsu after 40 – it becomes less about collecting techniques and more about curating survival strategies. The young guys? They’re out there building libraries. We’re building escape rooms.

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Most Gen AI eCommerce Content Sucks (and Brands are Paying For It)

Remember that cringe-worthy ad where a “diverse” group of models all had six fingers, or the product shot featuring a bizarrely distorted hand clutching an otherwise beautiful watch? Or perhaps you’ve scrolled past an eCommerce DTC site where every single product description felt like it was churned out by a robot on a caffeine overdose, full of repetitive phrases and generic platitudes.

You’d think these are just minor hiccups; but they’re glaring examples of generative AI gone wrong, particularly for direct-to-consumer (DTC) brands aiming for authenticity and connection. In the wild west of AI integration, many brands are jumping on the bandwagon without truly understanding the reins. This isn’t about AI being inherently “bad”; it’s about using it badly. No brands, big or small, are immune to this, especially in the current hype cycle.

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Gen AI eCommerce Content Sucks

BJJ Leg Locks: From Beginner to Advanced Leg Lock Program Primer

Leg Lock Course: From Beginner to Advanced Leg Lock Course From Beginner to Advanced: Master the Modern Leg Lock Game 1. Straight Ankle Lock Key Mechanics: Hyperextension of ankle joint Forearm across Achilles tendon Hip drive for power generation Knee control prevents escape Force Vectors: Red: Hyperextension force on ankle Blue: Counter-force from hip drive 2. Heel Hook Key Mechanics: Rotational force on knee joint Heel control with C-grip or S-grip Knee stabilization crucial Hip and torso engagement Force Vectors: Red: Rotational force on heel Blue: Knee stabilization 3. Toe Hold Key Mechanics: Figure-four grip on foot Rotational force on ankle Body positioning for leverage Leg stabilization prevents escape Force Vectors: Red: Rotational force on foot Blue: Leg stabilization 4. Kneebar Key Mechanics: Hyperextension of knee joint Hip drive into knee Ankle control prevents bending Straight line of force Force Vectors: Red: Hyperextension force on knee Blue: Pull on ankle Read more

AI-Washing – AI Hype vs. Reality: What It Means for You

The AI gold rush is in full swing. Every corporate earnings call, tech conference, and LinkedIn post touts artificial intelligence as the inevitable future. McKinsey predicts generative AI could add $2.6–4.4 trillion annually to the global economy, while headlines declare AI will reshape jobs, industries, and human productivity. Yet beneath the glossy promises lies a stark disconnect: most organizations, outside a handful of tech giants, are struggling to implement AI meaningfully. For career professionals caught between fear and FOMO, understanding this gap is critical.

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