Digital Transformation

Specific strategies or tactics in transitioning business activities to online for offline businesses

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AI-Washing – AI Hype vs. Reality: What It Means for You

The AI gold rush is in full swing. Every corporate earnings call, tech conference, and LinkedIn post touts artificial intelligence as the inevitable future. McKinsey predicts generative AI could add $2.6–4.4 trillion annually to the global economy, while headlines declare AI will reshape jobs, industries, and human productivity. Yet beneath the glossy promises lies a stark disconnect: most organizations, outside a handful of tech giants, are struggling to implement AI meaningfully. For career professionals caught between fear and FOMO, understanding this gap is critical.

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By David Tong, ago

Don’t Let the Cart Pull the Horse. Tech Enables Business Strategy – Not the Other Way Around

In today’s digital age, technology has become an integral part of every business. It has revolutionized the way companies operate, interact with customers, and manage their operations. Many businesses have embraced technology with open arms, adopting various tech solutions to improve efficiency, productivity, and profitability.

However, while technology is undoubtedly important, it should not be the primary focus of a business.

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By David Tong, ago

Free CRM Tools to Help Your Small Business Capture and Manage First-Party Data

In our opening article about first-party data, we’ve shared why collecting first-party data is important, particularly for small businesses, and also covered some easy-to-implement ideas for your team to try.

Before you can USE your data, you need to collect them, which we covered in the previous article. After collecting the data, you need to have a place to store, analyze, and use the data, and that’s what we’re covering.

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By David Tong, ago

Getting Started First-Party Data for Small Businesses. 5 Strategies You Can Implement TODAY!

First-party data is all the data that is generated and collected directly by a company’s own properties and audience. Companies are able to use this data to improve their products and services, understand customers’ needs, and generally provide a better customer experience.

First-party data is immensely valuable for your business as you have ownership of that data. The data you’ve collected can be used for better customer service, increased understanding of your customers, more precise messaging for your marketing and advertising, and knowing for a fact that a 3rd party such as Facebook, Google, or Amazon can’t just change their algorithms and take away customer data from your business.

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By David Tong, ago