customer relationship

14 Lead Generation and CRM Mistakes ALL MARKETERS Make

We’ve reached the end of our 3-part, first-party data and lead generation series of articles. If you missed the first two, read them here and here. Now that you’ve identified your 1PD initiative and picked a tool to streamline the process, let’s cover the most common mistakes that EVERY SINGLE marketer has committed and how to avoid, and ideas on how to fix them.

This is a huge article, so grab some coffee and let’s dive right in.

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By David Tong, ago

Free CRM Tools to Help Your Small Business Capture and Manage First-Party Data

In our opening article about first-party data, we’ve shared why collecting first-party data is important, particularly for small businesses, and also covered some easy-to-implement ideas for your team to try.

Before you can USE your data, you need to collect them, which we covered in the previous article. After collecting the data, you need to have a place to store, analyze, and use the data, and that’s what we’re covering.

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By David Tong, ago

Getting Started First-Party Data for Small Businesses. 5 Strategies You Can Implement TODAY!

First-party data is all the data that is generated and collected directly by a company’s own properties and audience. Companies are able to use this data to improve their products and services, understand customers’ needs, and generally provide a better customer experience.

First-party data is immensely valuable for your business as you have ownership of that data. The data you’ve collected can be used for better customer service, increased understanding of your customers, more precise messaging for your marketing and advertising, and knowing for a fact that a 3rd party such as Facebook, Google, or Amazon can’t just change their algorithms and take away customer data from your business.

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By David Tong, ago