digital marketing

14 Lead Generation and CRM Mistakes ALL MARKETERS Make

We’ve reached the end of our 3-part, first-party data and lead generation series of articles. If you missed the first two, read them here and here. Now that you’ve identified your 1PD initiative and picked a tool to streamline the process, let’s cover the most common mistakes that EVERY SINGLE marketer has committed and how to avoid, and ideas on how to fix them.

This is a huge article, so grab some coffee and let’s dive right in.

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By David Tong, ago

Tips for Marketing & Advertising That Will Get You Noticed, Not Grind Your Audience’s Faces

You were enjoying a casual, relaxing stroll in the park on a lovely Saturday morning,

It was an absolutely perfect day. The sun shone brightly, the birds were chirping and the air was crisp. You walked through the park on a winding trail, taking in all of nature’s beauty. You spent the week stressing about work and home duties and you finally were able to kick off those leather heels and put on your bright pink hiking shoes to tackle the outdoors.

Out of nowhere, an overzealous character leaped out behind the park bench and said:

“Excuse me, are you hungry? There’s a great delicatessen nearby!”

You politely declined and quickened your steps by a few paces thinking “well, that was weird, but at least he’s gone, let me get back to this wonderful stroll”

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By David Tong, ago

12 Steps On How to Get Your Digital Marketing Transformation Right

You’re the head honcho of a business who’s finally realized that your business won’t be relevant without a cohesive, professional presence online.

As the owner, you realized that with everything going online during this pandemic, your business barely has any online footprint to show for as you’ve always done well with just offline presence but nowadays, you now see “digital marketing” in every piece of business article you read and you decide to finally take a peek at your own businesses’ online presence.

You or one of your staff probably created a Facebook business page and Instagram account years ago and you realize that apart from the cover photo, logo, and basic About Us information, all your posts date back when Gangnam Style was still all the rage.

Yikes.

“Better late than never!”, you thought and your digital marketing journey begins.

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By David Tong, ago