marketing

14 Lead Generation and CRM Mistakes ALL MARKETERS Make

We’ve reached the end of our 3-part, first-party data and lead generation series of articles. If you missed the first two, read them here and here. Now that you’ve identified your 1PD initiative and picked a tool to streamline the process, let’s cover the most common mistakes that EVERY SINGLE marketer has committed and how to avoid, and ideas on how to fix them.

This is a huge article, so grab some coffee and let’s dive right in.

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By David Tong, ago

Getting Started First-Party Data for Small Businesses. 5 Strategies You Can Implement TODAY!

First-party data is all the data that is generated and collected directly by a company’s own properties and audience. Companies are able to use this data to improve their products and services, understand customers’ needs, and generally provide a better customer experience.

First-party data is immensely valuable for your business as you have ownership of that data. The data you’ve collected can be used for better customer service, increased understanding of your customers, more precise messaging for your marketing and advertising, and knowing for a fact that a 3rd party such as Facebook, Google, or Amazon can’t just change their algorithms and take away customer data from your business.

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By David Tong, ago

Tips for Marketing & Advertising That Will Get You Noticed, Not Grind Your Audience’s Faces

You were enjoying a casual, relaxing stroll in the park on a lovely Saturday morning,

It was an absolutely perfect day. The sun shone brightly, the birds were chirping and the air was crisp. You walked through the park on a winding trail, taking in all of nature’s beauty. You spent the week stressing about work and home duties and you finally were able to kick off those leather heels and put on your bright pink hiking shoes to tackle the outdoors.

Out of nowhere, an overzealous character leaped out behind the park bench and said:

“Excuse me, are you hungry? There’s a great delicatessen nearby!”

You politely declined and quickened your steps by a few paces thinking “well, that was weird, but at least he’s gone, let me get back to this wonderful stroll”

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By David Tong, ago