Free CRM Tools to Help Your Small Business Capture and Manage First-Party Data
In our opening article about first-party data, we’ve shared why collecting first-party data is important, particularly for small businesses, and also covered some easy-to-implement ideas for your team to try.
Before you can USE your data, you need to collect them, which we covered in the previous article. After collecting the data, you need to have a place to store, analyze, and use the data, and that’s what we’re covering.(more…)